Usually, when it comes to designing a website, people visualize web pages loaded with content and information that talks in depth about certain products and services. While this is true for most part, there is also a section of web designers that is completely unfazed by this trend. There are certain clients who take the minimalistic trend a little too seriously by providing very little content on their websites. While keeping a website content light may seem like a fairly easy task, it is anything but. Essentially, content light websites do not boast of words to support the structure of the website and this can have the web designer putting in a lot more effort to understand as to how to make the website stand out without going heavy on content. In any usual circumstance, a blog or an online magazine will always have some informative content to deliver. However, this does not stand true for every website. With very minimum content, web designers have the additional responsibility of ensuring that the website is presented in a way that does not rub off the visitors in the wrong way. So how does a web designer create websites that is light on content but still attractive enough to have visitors coming back to their site a second and a third time?
- Understand why the website was created in the first place:
Before you even begin with the mapping of ideas for the website design, it is important to clarify with your client the purpose of creating the website in the first place. It is very difficult to convince the visitors to buy products and services off the website that you have created if you are unclear of the purpose yourself. Therefore, once you have a clear understanding of why the client plans to create the website, you will be in a better position to create a website that will be trusted and visited by people more often. This will not just ensure that your website gets more positive response from the audiences but you can also expect your client’s business to do extremely well. Therefore, a lot rides on your back and the only way to begin successfully is by knowing why the website is being created.
- The visual appeal can play a massive role:
Usually, web designers are of the opinion that when a website contains minimum content or written word, the same rule should be applied in terms of adding images or multimedia as well. While most critics will agree to this saying that multimedia is part of content as well and therefore, should be kept to a minimum, sometimes, it is alright to defy these rules and counter the problem of low content with big, bold images. The idea here is to take away from the visitors’ conscience that there is little content by complementing it with humongous sized images. The possible outcome is likely to be the visitor being so engrossed in the beauty of the visuals that the lack of content will hardly matter, thus giving your website an upper hand. On the other hand, a lack of content as well as visuals will make for a boring website that visitors would not like to check out a second time.
- Suffuse life into the website by making it more interactive:
As a web designer, your job is to not just create websites but create them in a way that will make them interesting as well. This is only possible when you try to add an exciting interactive element into it. Consider using multimedia tools like animations that work when a visitor pushes a button on the screen. Simple ideas can go a long way when content light websites are concerned.